verve nerve coffee

I created Verve Nerve as concept work because I recently found a love for coffee. This newly acquired taste led me to want to design concept work for coffee packaging. Verve Nerve is a fun, vibrant coffee brand that targets the 20-30-year-old age group with disposable income. The definition of verve is “vigor and spirit or enthusiasm”, so Verve Nerve literally means “enthusiastic or energetic nerve”. I wanted to portray that with the dynamic, hyper-doodles on the packaging. I researched various coffee brands to accurately design and label the packaging.